The Price of Gold
Season 1, Episode 4
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Airdate November 13, 2011
Written by David H. Goodman
Directed by David Solomon
Episode Guide
Snow Falls
That Still Small Voice
The Price of Gold is the fourth episode of the American fairy tale/drama television series Once Upon a Time. The series takes place in the fictional seaside town of Storybrooke, Maine, in which the residents are actually characters from various fairy tales that were transported to the "real world" town by a powerful curse. This episode centers on Emma Swan (Jennifer Morrison) coming to the aid of a young pregnant woman (Jessy Schram) who is trying to escape from Storybrooke and Mr. Gold (Robert Carlyle), which parallels with Cinderella's (Schram) regrettable deal she made with Rumpelstiltskin (Carlyle).

The episode was written by co-executive producer David H. Goodman, while being directed by David Solomon. Goodman used the newly introduced character of Cinderella to reveal more of Emma's backstory, as she had no flashbacks to draw upon. Schram's casting was confirmed in August 2011, when it was revealed that Cinderella's storyline would differ from the traditional fairytale. Goodman wrote the character as a naive though sweet woman who makes bad decisions that places her in even more "unfortunate circumstances."

"The Price of Gold" first aired in the United States on ABC on November 13, 2011. An estimated 11.327 million viewers watched the episode, placing second in its timeslot and seventeenth overall for the week. Television critics have viewed the episode positively, with many believing it was an improvement over previous installments. Carlyle's performance was also cited as a highlight, as was the episode's deviation from Cinderella's traditional story.

View the The Price of Gold Gallery.


Opening sequence

Cinderella's Fairy Godmother is shown flittering in the forest.

Event chronology

The Enchanted Forest flashbacks take place at different moments in the timeline: Cinderella's contract with Rumplestiltskin takes place after Rumplestiltskin finds out about the Fairy Godmother's location in "The Shepherd " and immediately after her stepsisters' invitation and preparation for the royal ball in "The Other Shoe". The actual wedding of Cinderella to Prince Thomas takes place after the ball and Cinderella's reunion with the prince in "The Other Shoe". It is also estimated to occur after Snow White and Prince Charming defeat King George in "The Cricket Game", since they attend the wedding as a royal couple. The scene where Cinderella tells Thomas that she's pregnant, takes place several months before the casting of the Dark Curse in "Pilot ". The imprisonment of Rumplestiltskin, takes place when Cinderella is fully pregnant, after "The Cricket Game" (where he was still a free man) and some time before Snow White and Prince Charming speak to him in prison in "Pilot".

The Storybrooke events occur after the past events of "Snow Falls" and before the present-day events of "That Still Small Voice ". The story also takes place before Emma's reunion with Ingrid in "Shattered Sight" (where Emma is wearing the blue leather jacket that she receives in this episode).

In the Characters' Past

In the Enchanted Forest, Cinderella ("Ella") is about to receive a wish from her fairy godmother, but the godmother is killed first by Rumpelstiltskin (Robert Carlyle) and robbed of her wand. He grants Ella (Jessy Schram) her wish to escape her home, but in return requires her to sign a contract. Rumpelstiltskin transforms Ella into an elegant woman complete with glass slippers, warning her that all magic has a price. Several months later, at a gala wedding ball for Ella and her new husband, Prince Thomas (Tim Phillipps), Snow White (Ginnifer Goodwin) and Prince Charming (Joshua Dallas) congratulate the couple on their wedding, as does Rumpelstiltskin who tells Ella that he does not care for her riches or baubles, but instead shall claim her firstborn child.

Ella tells Thomas about the deal with Rumpelstiltskin. Seeking to avoid fulfilling this deal, Thomas, Charming, Grumpy, and The Blue Fairy (Keegan Connor Tracy) come up with a plot to capture Rumpelstiltskin by luring him into signing another contract. Hours later, Ella and Rumpelstiltskin meet to sign the deal. Ella lies to him and says she is expecting twins and will give him both of the babies in exchange for improving the crops and wealth of the kingdom. A skeptical Rumpelstiltskin agrees, but as he signs the contract, he is rendered powerless due to a special red quill pen, that was created by The Blue Fairy. He is captured, but Thomas disappears soon after. Ella demands that Rumpelstiltskin tell her what has happened, but he claims not to have done anything. He reminds her that all magic has a price, and that until her debt is paid she will never see Thomas again.

In Storybrooke

In the present day, Sheriff Graham (Jamie Dornan) gives Emma Swan (Jennifer Morrison) an offer to become his deputy. Later, Regina (Lana Parrilla) tells Emma that she is no longer afraid of her staying in the town, and cites Emma's mobile lifestyle. Emma encounters a 19-year-old pregnant maid named Ashley Boyd (Schram), crying about not having a future for both her and her baby. Emma tells Ashley that she knows how it feels to have a baby at a young age. She encourages Ashley to take charge and change her life. Later that evening, Ashley breaks into Mr. Gold's pawn shop and steals a contract from a safe. While there, she is confronted by Mr. Gold, who attempts to stop her. Ashley attacks him, leaving him unconscious on the floor of his shop.

The next day, Mr. Gold asks Emma to track down Ashley. He claims that she has something that belongs to him and that Ashley is unstable and troubled. Emma reluctantly agrees, and learns from Ruby (Meghan Ory) that she should stop by the home of her ex-boyfriend Sean (Phillipps). Emma goes there and speaks to Sean and his father, finding out that it is the latter that has told him not to get involved with the pregnant teenager. Emma discovers that Ruby has given her car to Ashley so that she can leave Storybrooke and head to Boston. Emma and Henry (Jared S. Gilmore) find the vehicle has crashed just short of the city's limits, with Ashley about to deliver the baby.

Back at the hospital, Ashley gives birth to a girl, just in time for Mr. Gold to pick up his "merchandise." Emma tells Mr. Gold that even if he was to take the child away, he could face legal troubles that could cost him dearly. Mr. Gold then offers a deal for Emma in which he'll give up his questionable claim to the child and in return, Emma will owe him a favor. Emma agrees. After she leaves, Sean shows up to see his child, and they name the girl Alexandra. Later, Emma agrees to Graham's offer to become his deputy. While on the phone, it is revealed that the sheriff had just gotten out of the shower at his home, just moments after he had a presumed sexual tryst with Regina.

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